LO3 - After Feedback Update

Feedback

After looking over my feedback I got told that I should make more products to sell at my event here are the ideas i came up with, that were inspired by other events thats also influenced the logo itself.

The Notebook

The idea for making a notebook  came from Doc Fest, as they have really placed there logo and design on everything including commerative spoons to books, the book I thought was an interesting idea, and looking into it. It would be very cost effect the pricing they have done on this website http://www.alocalprinter.co.uk/uk/kraft-printed-notebooks/ is very cost effective and cleverly done, I estimate I could get 15 thousand people to go to my event with the correct marketing strategies. Looking at the pricing on hardback notebooks on amazon they average out to the price of £10.00. http://www.amazon.co.uk/Brook-Street-Notes-Motivational-Notebook-Hardback-White/dp/B00V6N5PQ4/ref=sr_1_2?ie=UTF8&qid=1450093037&sr=8-2-spons&keywords=hardback+notebooks&psc=1 looking at the price I can get them for I would say people are getting ripped off, I think getting 100 notebooks for £165 and then selling each notebook for £5.00 meaning if I sell all of them I will be making £335. The reason as to why I am limiting the number of books is because I am not sure that many people would be interested in purchasing them.


The Vinyl

The idea for the Vinyl isn't something that I have ever seen before but looking into the idea I haven't seen why. Here are the vital stats on the vinyl idea to ensure that its a success. https://www.prices.keyproduction.co.uk/vinyl  this site offers 500 vinyl pressings for £1,056.00 2.112 per vinyl The most risky part of my marketing and advertising campaign is the idea of offering the audience the CHOICE to buy a vinyl at the end of the show. This is risky as it isn’t something that is done at festivals, like T-Shirts. But if I include the vinyl as something that the first 500 people that purchase tickets get and simply add £10.00 to the cost of every ticket I will be making more than 4 times the money that I originally spent on the vinyl. And by keeping the price the same for people that purchase tickets after the 500 have sold I am avoiding any legal issues.


The T-Shirt

Th    The T-shirt idea obviously isn't an original idea, but has been tried and tested in the world of music festivals. 



The Bag

    

yf      The Bag is all a part of the marketing strategy, for my festival. I decided to use the full logo with the Jazz Player on it to

 

 

 

 

LO3 - Presentation For Pitch

This is the opening slide with the name of the festival and the photoshop mockup

this is all about the brief and genre of the product, where I outline my plans for the vinyl and T-Shirt

This is the mood board and quick outline of my y

LO3 - Survey Monkey Feedback

 The Feedback on this shows that I should expand the range of products, the feedback suggests that I make a back to the T-Shirt which is an idea I am going to use and found rather useful.

 The feeback on this was ideal as I didnt want to change the colour anyway.

The feeback for this was really positive too which means I have fufilled my main goal of conveying the message that the graphic was meant to give to the audience.

The poster was the least chosen one, I am happy the vinyl did get some positive feeback considering it was the most risky move to make out of all of the merchandise. But this feedback was to be suspected hence the next question being specifically about the poster.

The feeback on the poster was two improvments needed out of the three, so I am going to have to change hte way that the poster looks. The ways that I will do this is by adding some pictures of the main artists in the background and also add some more information to the event but in a way that isnt cluttered.

LO4 - Planning for the production of the graphic design product

Consider Production Schedule

Include budgeting

Health and Safety

Legal and Ethical Issues 

I will ensure that I am following the guidelines set by the ASA, by ensuring that will not use any offensive language or imagery on the products I create. I will need to not show any images or text which glorify drugs, alcohol, sexual acts or violence. As the people attending the event will be a range of ages and the posters will be all around the city, young people will be likely to see it so I will need to make sure that I do not use any adult content. I have created my logo as a triangle with a Miles Davis sillhoutte to represent the theme of jazz, I did this knowing that it did not have any imagery which could offend anyone, but will also send the message to the person viewing it what my even represents and is about.

Gantt Chart

The launch date of the advertising campaign will be 2 months before the actual event 18th of December 2015. This will allow the branding to sink in with the audience and be engraved into their minds this will hopefully convince them to go to the event.

Budget

Designer Pay Per Hour

After a fair amount of research on these websites 

http://www.bls.gov/oes/current/oes271024.htm

http://www1.salary.com/Graphic-Design-Specialist-Salary.html

http://www.indeed.com/salary/q-Graphic-Designer-l-United-States.html

By looking through these sites the average amount a graphics designer makes £8.66 an hour which is a price that I don't think will be very beneficial due to the fact that this designer could exaggerate the amount of work he has to do. So I researched a little more and found a guy at this website
http://start.fivesquid.com/?gclid=Cj0KEQiAm-CyBRDx65nBhcmVtbIBEiQA7zm8lZTovlEtLZOU9_4vlDuCNRd1eGhsJV1Zi_uKMjw1FSkaAubc8P8HAQ he offers his services for £5.00 per logo, I will offer him £10.00 to ensure that I get the best work that he has to offer. Which in the long run will produce something better than the logo I made because he is getting paid to do so.

Software

The price for the software I need will cost £12.38, this is a cheaper price compared to the regular price that I would be looking at for the software due to the fact that students get a cheaper deal compared to individuals where it costs  £60.58. The software i will be needing are the Adobe Products that include Adobe Illustrator and Adobe Photoshop, but with this pack you get the entire Adobe Creative Cloud collection. This works out cheaper for me than buying each product at an individual price of £8.57. But buying two products this will equal to £17.14 which is far more expensive than the £12.38 for the entire collection. The link for the product I need is https://creative.adobe.com/plans?store_code=gb&promoid=KSPAL

So for the products I'm a little worried about making a profit off includes the T-shirts, to secure a profit with these. I will include them for "free" with every ticket purchase. 

LO1 PROOF

LO1 - Isle of Wight Festival

Purpose

The purpose of the Isle of White Festival logo is to help advertise and promote the Isle of White Festival. The way that this has been achieved is creating a logo that advertises a music festival with the feeling that the particular event is trying to create. The way they have marketed this is by placing the logo on everything related to the campaighn wether its a program for the Festival or a plain simple poster or even a T-shirt, and even a bag. The good thing about advertising a music festival that is on the scale of the Isle of White Festival is the fact that you are considered quite a power house in the world of festivals which can allow yourself to promote your event as it has quite a backlog of history in the world of music so it practically promotes itself. Also every person that ever sees this logo will have been exposed to the advertising and will know that the Isle of White Festival is coming up and when it will be. The purpose of a poster is to grab someones eyes with bright, appealing colours and have the main idea of the festival all over it which is something that Isle of White Festival have done quite well. The connotation of this appears to be a gathering, friendly place where music is performed with big popular artists in the music world.

Format

The format for the Isle of White Festival is on a varied level of products. Like Doc Fest they seem to have plastered their logo all over as many products as possible, it is on posters, tickets, programs for the event,and a few T-shirts can be found online and are available at the event as well as bags and many other different products. Every single thing that it is seen on is part of promoting it, the person may wear one of their T-shirt because it has a logo and that may remind them of their time there, but in reality the logo is only there to promote the event that is the tramlines.

Content

There isn't a lot of white space around the text and logo within the Isle of White Festival. The use of ledding on this is very tight due to the fact that all the letters are fairly close together, and is touching the actual logo itself. The reasoning behind this is because the words have quite a lot of letters in them so using tight ledding will make it easier to place this logo onto any desired products. As the campaign's main focus is to inform new people about the event, or help people who are already going, and to basically relay the information in a sufficient, clear way. Which this logo achives, making the words easy to understand is a vital part of relaying this message to an audience. The juxtaposition between this logo and the others is that there is only one main colour that they focus on, that colour being the colour pink.

Style

The typography on this is very much the same on each product they have decided to place their logo on. This typography could be considered as a housestyle purely due to the fact that they have used the same font throughout. A fair ammount of anchorige is on this due to the fact that they use the colours pink a lot throughout all of their branding and on a lot of the products that they release, this will obviously result in the user associating the event or product with the Isle of White Festival just by a glance and at the extremely detailed art and the almost iconic typography, which creates a unique look that people will notice and automatically associate with the festival.

Layout

The layout throughout the Isle of White Festival promotional campaign is very similar all the way throughout the marketing that they have decided to use. The main colours which are used during the campaign are pink and include a lot of detailed art. Something that I think has been done to escape the stereotype of standing in a field for about 6 hours and instead making it more about the art of music. Which is something that the logo and promotional campaign showcases. The idea behind having associated colours behind a marketing campaign is to make the audience familiar with the event that you are trying to promote with just a quick glance, also the colour that the Isle of White Festival use stand out quite a bit because they aren't just plain colours, especially with the use of the primary colours as it helps break up the gloomy/ raw feeling that a person may get while looking at some plain black and white text that says 'Isle of White Festival'. The use of white space isn't that much, the only actual white space that a person viewing this is so little only due to the fact that the words used are rather large so the way that they have to make it all fit in is by using a lot of space. The way that the Isle of White Festival are hosting this and hence promoting this event. I do like the way that the layout is very similar to Doc Fest in the way that it has been layer out with the logo and words all written down and almost incorporated together.

Target Audience 

The target audience for all of these are people that enjoy music festivals and also people that live in the Isle of Wight.  The word 'Festival' is all over the campaign just to advertise what this event is going to be, and considering that the Isle of White Festival is a trusted festival they will presume that they are targeting people that have hard of them just so people may think that this Festival will live up to some sort of quality and standards. I would say that an ABC1 audience would be the prime audience for the Isle of White Festival due to the fact that you would need a disposable income to spend on trivial things such as a music festival.   

Regulatory Bodies 

All the forms of advertising don't cause offense, or give false information throughout the doc fest campagihn. The information on all these pieces are correct, which is important when advertising a product as this can't cause any sort of legal issues for the company. Also this advertising does not glorify alchol, sexual activity or any sort of drug taking which will help avoid the company any form of legal issues. Also this form of advertising does not require any form of disclaimer warning the person about any false hoods, or things they would rather not bring to the fore front of their product. The Advertising Standards Authority, basically sort out any company that is advertising and being out of order, they don't enforce law, but their opinions are highly influential on what gets shown to the public. And obviously the Isle of Wight Festival advertising methods are fine.

LO1 - Glastonbury Festivals

Purpose

The purpose of the Isle of White Festival logo is to help advertise and promote the Isle of White Festival. The way that this has been achieved is creating a logo that advertises a music festival with the feeling that the particular event is trying to create. The way they have marketed this is by placing the logo on everything related to the campaighn wether its a program for the Festival or a plain simple poster or even a T-shirt, and even a bag. The good thing about advertising a music festival that is on the scale of the Isle of White Festival is the fact that you are considered quite a power house in the world of festivals which can allow yourself to promote your event as it has quite a backlog of history in the world of music so it practically promotes itself. Also every person that ever sees this logo will have been exposed to the advertising and will know that the Isle of White Festival is coming up and when it will be. The purpose of a poster is to grab someones eyes with bright, appealing colours and have the main idea of the festival all over it which is something that Isle of White Festival have done quite well. The connotation of this appears to be a gathering, friendly place where music is performed with big popular artists in the music world.

Format

The format for the Isle of White Festival is on a varied level of products. Like Doc Fest they seem to have plastered their logo all over as many products as possible, it is on posters, tickets, programs for the event,and a few T-shirts can be found online and are available at the event as well as bags and many other different products. Every single thing that it is seen on is part of promoting it, the person may wear one of their T-shirt because it has a logo and that may remind them of their time there, but in reality the logo is only there to promote the event that is the tramlines.

Content

There isn't a lot of white space around the text and logo within the Isle of White Festival. The use of ledding on this is very tight due to the fact that all the letters are fairly close together, and is touching the actual logo itself. The reasoning behind this is because the words have quite a lot of letters in them so using tight ledding will make it easier to place this logo onto any desired products. As the campaign's main focus is to inform new people about the event, or help people who are already going, and to basically relay the information in a sufficient, clear way. Which this logo achives, making the words easy to understand is a vital part of relaying this message to an audience. The juxtaposition between this logo and the others is that there is only one main colour that they focus on, that colour being the colour pink.

Style

The typography on this is very much the same on each product they have decided to place their logo on. This typography could be considered as a housestyle purely due to the fact that they have used the same font throughout. A fair ammount of anchorige is on this due to the fact that they use the colours pink a lot throughout all of their branding and on a lot of the products that they release, this will obviously result in the user associating the event or product with the Isle of White Festival just by a glance and at the extremely detailed art and the almost iconic typography, which creates a unique look that people will notice and automatically associate with the festival.

Layout

The layout throughout the Isle of White Festival promotional campaign is very similar all the way throughout the marketing that they have decided to use. The main colours which are used during the campaign are pink and include a lot of detailed art. Something that I think has been done to escape the stereotype of standing in a field for about 6 hours and instead making it more about the art of music. Which is something that the logo and promotional campaign showcases. The idea behind having associated colours behind a marketing campaign is to make the audience familiar with the event that you are trying to promote with just a quick glance, also the colour that the Isle of White Festival use stand out quite a bit because they aren't just plain colours, especially with the use of the primary colours as it helps break up the gloomy/ raw feeling that a person may get while looking at some plain black and white text that says 'Isle of White Festival'. The use of white space isn't that much, the only actual white space that a person viewing this is so little only due to the fact that the words used are rather large so the way that they have to make it all fit in is by using a lot of space. The way that the Isle of White Festival are hosting this and hence promoting this event. I do like the way that the layout is very similar to Doc Fest in the way that it has been layer out with the logo and words all written down and almost incorporated together.

Target Audience 

The target audience for all of these are people that enjoy music festivals and also people that live in the Isle of Wight.  The word 'Festival' is all over the campaign just to advertise what this event is going to be, and considering that the Isle of White Festival is a trusted festival they will presume that they are targeting people that have hard of them just so people may think that this Festival will live up to some sort of quality and standards. I would say that an ABC1 audience would be the prime audience for the Isle of White Festival due to the fact that you would need a disposable income to spend on trivial things such as a music festival.   

Regulatory Bodies 

All the forms of advertising don't cause offense, or give false information throughout the doc fest campagihn. The information on all these pieces are correct, which is important when advertising a product as this can't cause any sort of legal issues for the company. Also this advertising does not glorify alchol, sexual activity or any sort of drug taking which will help avoid the company any form of legal issues. Also this form of advertising does not require any form of disclaimer warning the person about any false hoods, or things they would rather not bring to the fore front of their product. The Advertising Standards Authority, basically sort out any company that is advertising and being out of order, they don't enforce law, but their opinions are highly influential on what gets shown to the public. And obviously the Isle of Wight Festival advertising methods are fine.

LO1 - V Festival

Purpose

The purpose of the V Festival logo is to help advertise and promote the V festival as well as the company Virgin Media, the way that this has been achieved is by creating a logo on everything related to the campaign whether it’s a program for the festival or a plain simple poster. The good thing about being a company such as Virgin Media is you are considered quite a power house in the world of media which can allow you to promote your ‘extra curricular’ esc money making schemes on platforms you specialise in. Then every person that ever sees the logo will be exposed to the advertising and will know about the V Festival and when it will be.  The purpose of a poster is to grab someone’s attention. This has been achieved on the Virgin Media poster with bright, appealing colours and have the main idea and theme they are trying to promote their brand as which appears to be a friendly gathering, where music is performed by popular and successful artists.

Format

The format for the V festival is at a varied level of products

Format

The format for the Isle of White Festival is on a varied level of products. Like Doc Fest they seem to have plastered their logo all over as many products as possible, it is on posters, tickets, programs for the event,and a few T-shirts can be found online and are available at the event as well as bags and many other different products. Every single thing that it is seen on is part of promoting it, the person may wear one of their T-shirt because it has a logo and that may remind them of their time there, but in reality the logo is only there to promote the event that is the tramlines.

Content

There isn't a lot of white space around the text and logo within the Isle of White Festival. The use of ledding on this is very tight due to the fact that all the letters are fairly close together, and is touching the actual logo itself. The reasoning behind this is because the words have quite a lot of letters in them so using tight ledding will make it easier to place this logo onto any desired products. As the campaign's main focus is to inform new people about the event, or help people who are already going, and to basically relay the information in a sufficient, clear way. Which this logo achives, making the words easy to understand is a vital part of relaying this message to an audience. The juxtaposition between this logo and the others is that there is only one main colour that they focus on, that colour being the colour pink.

Style

The typography on this is very much the same on each product they have decided to place their logo on. This typography could be considered as a housestyle purely due to the fact that they have used the same font throughout. A fair ammount of anchorige is on this due to the fact that they use the colours pink a lot throughout all of their branding and on a lot of the products that they release, this will obviously result in the user associating the event or product with the Isle of White Festival just by a glance and at the extremely detailed art and the almost iconic typography, which creates a unique look that people will notice and automatically associate with the festival.

Layout

The layout throughout the Isle of White Festival promotional campaign is very similar all the way throughout the marketing that they have decided to use. The main colours which are used during the campaign are pink and include a lot of detailed art. Something that I think has been done to escape the stereotype of standing in a field for about 6 hours and instead making it more about the art of music. Which is something that the logo and promotional campaign showcases. The idea behind having associated colours behind a marketing campaign is to make the audience familiar with the event that you are trying to promote with just a quick glance, also the colour that the Isle of White Festival use stand out quite a bit because they aren't just plain colours, especially with the use of the primary colours as it helps break up the gloomy/ raw feeling that a person may get while looking at some plain black and white text that says 'Isle of White Festival'. The use of white space isn't that much, the only actual white space that a person viewing this is so little only due to the fact that the words used are rather large so the way that they have to make it all fit in is by using a lot of space. The way that the Isle of White Festival are hosting this and hence promoting this event. I do like the way that the layout is very similar to Doc Fest in the way that it has been layer out with the logo and words all written down and almost incorporated together.

Target Audience 

The target audience for all of these are people that enjoy music festivals and also people that live in the Isle of Wight.  The word 'Festival' is all over the campaign just to advertise what this event is going to be, and considering that the Isle of White Festival is a trusted festival they will presume that they are targeting people that have hard of them just so people may think that this Festival will live up to some sort of quality and standards. I would say that an ABC1 audience would be the prime audience for the Isle of White Festival due to the fact that you would need a disposable income to spend on trivial things such as a music festival.   

Regulatory Bodies 

All the forms of advertising don't cause offense, or give false information throughout the doc fest campagihn. The information on all these pieces are correct, which is important when advertising a product as this can't cause any sort of legal issues for the company. Also this advertising does not glorify alchol, sexual activity or any sort of drug taking which will help avoid the company any form of legal issues. Also this form of advertising does not require any form of disclaimer warning the person about any false hoods, or things they would rather not bring to the fore front of their product. The Advertising Standards Authority, basically sort out any company that is advertising and being out of order, they don't enforce law, but their opinions are highly influential on what gets shown to the public. And obviously the Isle of Wight Festival advertising methods are fine.