LO2 - Brief and Moodboard

Brief - The brief that I have chosen to do is to create, research and design the graphic for Steel City Fest which will be a Jazz Festival. This will include, a Vinyl Record, a book filled with photography from the event as well as lined paper for notes, there will also be t-shirts available that I will have to design.

 

 

LO2 - Draft Designs for Logo

LO3 - After Feedback Update

Feedback

After looking over my feedback I got told that I should make more products to sell at my event here are the ideas i came up with, that were inspired by other events thats also influenced the logo itself.

The Notebook

The idea for making a notebook  came from Doc Fest, as they have really placed there logo and design on everything including commerative spoons to books, the book I thought was an interesting idea, and looking into it. It would be very cost effect the pricing they have done on this website http://www.alocalprinter.co.uk/uk/kraft-printed-notebooks/ is very cost effective and cleverly done, I estimate I could get 15 thousand people to go to my event with the correct marketing strategies. Looking at the pricing on hardback notebooks on amazon they average out to the price of £10.00. http://www.amazon.co.uk/Brook-Street-Notes-Motivational-Notebook-Hardback-White/dp/B00V6N5PQ4/ref=sr_1_2?ie=UTF8&qid=1450093037&sr=8-2-spons&keywords=hardback+notebooks&psc=1 looking at the price I can get them for I would say people are getting ripped off, I think getting 100 notebooks for £165 and then selling each notebook for £5.00 meaning if I sell all of them I will be making £335. The reason as to why I am limiting the number of books is because I am not sure that many people would be interested in purchasing them.


The Vinyl

The idea for the Vinyl isn't something that I have ever seen before but looking into the idea I haven't seen why. Here are the vital stats on the vinyl idea to ensure that its a success. https://www.prices.keyproduction.co.uk/vinyl  this site offers 500 vinyl pressings for £1,056.00 2.112 per vinyl The most risky part of my marketing and advertising campaign is the idea of offering the audience the CHOICE to buy a vinyl at the end of the show. This is risky as it isn’t something that is done at festivals, like T-Shirts. But if I include the vinyl as something that the first 500 people that purchase tickets get and simply add £10.00 to the cost of every ticket I will be making more than 4 times the money that I originally spent on the vinyl. And by keeping the price the same for people that purchase tickets after the 500 have sold I am avoiding any legal issues.


The T-Shirt

Th    The T-shirt idea obviously isn't an original idea, but has been tried and tested in the world of music festivals. 



The Bag

    

yf      The Bag is all a part of the marketing strategy, for my festival. I decided to use the full logo with the Jazz Player on it to

 

 

 

 

LO3 - Presentation For Pitch

This is the opening slide with the name of the festival and the photoshop mockup

this is all about the brief and genre of the product, where I outline my plans for the vinyl and T-Shirt

This is the mood board and quick outline of my y

LO3 - Survey Monkey Feedback

 The Feedback on this shows that I should expand the range of products, the feedback suggests that I make a back to the T-Shirt which is an idea I am going to use and found rather useful.

 The feeback on this was ideal as I didnt want to change the colour anyway.

The feeback for this was really positive too which means I have fufilled my main goal of conveying the message that the graphic was meant to give to the audience.

The poster was the least chosen one, I am happy the vinyl did get some positive feeback considering it was the most risky move to make out of all of the merchandise. But this feedback was to be suspected hence the next question being specifically about the poster.

The feeback on the poster was two improvments needed out of the three, so I am going to have to change hte way that the poster looks. The ways that I will do this is by adding some pictures of the main artists in the background and also add some more information to the event but in a way that isnt cluttered.

LO4 - Planning for the production of the graphic design product

Consider Production Schedule

Include budgeting

Health and Safety

Legal and Ethical Issues 

I will ensure that I am following the guidelines set by the ASA, by ensuring that will not use any offensive language or imagery on the products I create. I will need to not show any images or text which glorify drugs, alcohol, sexual acts or violence. As the people attending the event will be a range of ages and the posters will be all around the city, young people will be likely to see it so I will need to make sure that I do not use any adult content. I have created my logo as a triangle with a Miles Davis sillhoutte to represent the theme of jazz, I did this knowing that it did not have any imagery which could offend anyone, but will also send the message to the person viewing it what my even represents and is about.

Gantt Chart

The launch date of the advertising campaign will be 2 months before the actual event 18th of December 2015. This will allow the branding to sink in with the audience and be engraved into their minds this will hopefully convince them to go to the event.

Budget

Designer Pay Per Hour

After a fair amount of research on these websites 

http://www.bls.gov/oes/current/oes271024.htm

http://www1.salary.com/Graphic-Design-Specialist-Salary.html

http://www.indeed.com/salary/q-Graphic-Designer-l-United-States.html

By looking through these sites the average amount a graphics designer makes £8.66 an hour which is a price that I don't think will be very beneficial due to the fact that this designer could exaggerate the amount of work he has to do. So I researched a little more and found a guy at this website
http://start.fivesquid.com/?gclid=Cj0KEQiAm-CyBRDx65nBhcmVtbIBEiQA7zm8lZTovlEtLZOU9_4vlDuCNRd1eGhsJV1Zi_uKMjw1FSkaAubc8P8HAQ he offers his services for £5.00 per logo, I will offer him £10.00 to ensure that I get the best work that he has to offer. Which in the long run will produce something better than the logo I made because he is getting paid to do so.

Software

The price for the software I need will cost £12.38, this is a cheaper price compared to the regular price that I would be looking at for the software due to the fact that students get a cheaper deal compared to individuals where it costs  £60.58. The software i will be needing are the Adobe Products that include Adobe Illustrator and Adobe Photoshop, but with this pack you get the entire Adobe Creative Cloud collection. This works out cheaper for me than buying each product at an individual price of £8.57. But buying two products this will equal to £17.14 which is far more expensive than the £12.38 for the entire collection. The link for the product I need is https://creative.adobe.com/plans?store_code=gb&promoid=KSPAL

So for the products I'm a little worried about making a profit off includes the T-shirts, to secure a profit with these. I will include them for "free" with every ticket purchase. 

LO1 PROOF