Content and Layout
Dennotation and Connotation
White Space - is space on a marketing piece of material with no text or image.
Kerning - Space between the letters on a piece of artwork, this can have different connotations
Leading - Is space between lines
Houstyle - Specific fonts and colours schemes
San Serif
Serif and non serif fonts
Typography - Another word for fonts
Iconography - Is an image that pins down a place, an example would be yellow taxis and New York
Anchorage - Pinning down the meaning. Example would be the title for something.
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